Field Notes
Field Notes from the AI shelf.
What we’re learning about how ChatGPT, Perplexity, Gemini, Copilot and Google’s AI pick products, written for founders and growth teams.
Reviews & PR
Reviews, creators and press: the third-party proof AI leans on
Why AI assistants look beyond your own site before recommending a product, and how to earn real reviews, creator content and press the right way.
Product content
Product pages built for AI shopping: specs, comparisons and the details assistants quote
How to structure product pages so AI assistants can understand, match and quote your products: specs, honest comparisons, FAQs, schema and feeds.
AI shopping
How AI assistants decide which products to recommend
What ChatGPT, Perplexity and Google's AI features look at when they build a shortlist of products, and what consumer brands can do about it.
Strategy call
Shoppers are asking. Be the answer.
We’ll run a handful of real shopper prompts in your category together and show you who gets recommended, and why. Straight talk, no placement promises.